From Artworks to Products to Commodities: Exploring the Development Path of Miao Batik Industrialization in Danzhai, China

Authors

  • Yongbo Yang School of design and art, Hunan University, Changsha 410082, China; School of packaging design art, Hunan University of Technology, Zhuzhou 412000, China
  • Li Yi School of packaging design art, Hunan University of Technology, Zhuzhou 412000, China

DOI

https://doi.org/10.52810/TPE.2021.100086

Keywords:

batik of the Miao nationality, industrialization, artwork, product, commodity

Abstract

Qiandongnan Prefecture's Danzhai County is a significant support location for China's "intangible cultural heritage + poverty alleviation" initiative. The representative inheritors of Miao batik have meticulously refined their artworks to make them into competent products in the context of targeted poverty alleviation and rural revitalization. These products have been upgraded to become popular commodities in the market, boosting the development of the local rural economy, by incorporating fashion elements and enhancing design vibrancy. Our study find that Danzhai has accomplished some significant steps in the growth of the batik industry, including amassing strength, transitioning from cooperative to enterprise development, establishing a brand, and improving cultural value. Danzhai's development paradigm has substantial implications for other traditional handicrafts and intangible cultural heritage poverty alleviation projects in China.

References

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From Artworks to Products to Commodities: Exploring the Development Path of Miao Batik Industrialization in Danzhai, China

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Published

2022-01-03

How to Cite

Yang, Y., & Yi, L. (2022). From Artworks to Products to Commodities: Exploring the Development Path of Miao Batik Industrialization in Danzhai, China. ASP Transactions on Psychology and Education, 1(2), 1–6. https://doi.org/10.52810/TPE.2021.100086

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